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Pizza Fliers as Sublime Design

Nov 19, 2005 11:45 AM
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"The fact is, pizza flyers set up precisely the right expectations about the product and the service: cheap, cheerful and quick. The choice of visual language any graphic designer makes should be appropriate both to the message and to the intended audience."

It's the same reason why eBay looks like sloppy, dated and anything but subtle.

(via mezzoblue)

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