Atomiq points out that the NBA now has blogs on their website.

I agree with him — this is an idea with a lot of potential and it would be great if the league signed up some great basketball writers like Scoop Jackson.

I think it's a potential win-win-win — the NBA gets more interest in the game and more hits to their website, the writers get more exposure for things that wouldn't necessarily fill an article or column, and the fans get to read interesting ideas about their favorite sport.

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