Despite the economic downturn, Macromedia still keeps coming up with great stuff. Breeze (multimedia presentation software), Contribute (easy web content management) and now FlashPaper, a different solution to many of the problems PDF addresses.

Why is Macromedia great? Adobe. Why is Adobe great? Macromedia. With the competition constantly stepping up their game, these two have to constantly offer more value to prospective customers.

No their products aren't the same, and don't always go head-to-head, but they both know that if one of them misses an opportunity, they can't assume the other one will. And if they gain an advantage, they can't assume they'll keep it, especially if they make stupid moves that cost them loyal customers.

Makes me wish Microsoft had some meaningful competiton in operating systems, web browsers, email clients, et al.

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