Malt Liquor Reviews

Nov 22, 2002 2:43 PM
Tags: drink, humor, writing
Well, if he can do one on pork rinds, here is a re-post of a story I did years ago on 40's:

Works every time The Best of Booze: The News-Letter Guide to 40's
By Joe Grossberg
News-Letter Staff

(Please note: This article is intended as a humorous piece for entertainment purposes only. It should not be taken as an encouragement of irresponsible drinking, but rather a tongue-in-cheek commentary on a vulgar phenomenon. If you must drink alcoholic beverages: please do so responsibly, please be 21 or over and please spend the extra few bucks and buy something that doesn't taste like carbonated urine.)

"Sawed-off shotgun, hand on the pump / Left hand on the 40, puffin' on a blunt." - Cypress Hill, "Hand on the Pump"

Depending upon whom you ask, "40's" (40 oz. bottles of malt liquor) are either an insidious weapon against the bodies, minds and wallets of our nation's poor or simply the lowest form of alcoholic beverage. To the typical college student, however, they represent something entirely different - the cheapest way to get drunk. Very drunk.

Malt liquor is more potent than its more highly esteemed cousin, beer, and comes primarily in one size: 40 ounces. So, unlike that of other malt beverages, the consumption of 40's cannot be broken down into 12 oz. units. If you crack open a 40, that's a lot of drink you've got to finish. And, best of all, the highest price of any brand we surveyed was $1.95. Bottoms up!

Our ratings system

How, one might ask, can one possibly rate the value of a beverage that tastes disgusting? For this task, I called in the 40-drinkin' "dream team" of Nicardo Autobahn and Living Ghetto Fabulous, each of whom I've seen go through three 40's in one sitting.

After an expedition to some of Charm City's finest corner liquor stores, we collected eight brands of malt liquor: Colt 45, King Cobra, Magnum, Mickey's, Olde English, Phat Boy, Private Stock and St. Ides. (Brands that were not available in Charles Village liquor stores were omitted from our research.) For the purposes of our survey, we only included beverages that both came in a 40 oz. glass container and were specifically malt liquor (i.e. not beer or fruit-flavored "Special Brew"). Then, we ranked each brand in seven categories, on a scale of one to five:
  • quality of flavor - the drink's (relative) tastiness
  • drinkability - how smoothly the beverage goes down
  • bottle aesthetics - how attractive the bottle's shape and color schematics look
  • bottle engineering - the ease with which one can grip the bottle at its neck
  • label design - how well-designed the drink's artwork is
  • name - how cool a title the brand has been blessed with
  • street credibility - the beverage's reputation with the 40 connoisseurs of America's ghettos, rural areas and college campuses.
Flavor and drinkability were weighed most heavily because, ultimately, one buys a 40 not to look at or talk about, but to consume. Sure, none of the samples tasted particularly fine, but there is bad malt liquor and then there is bad malt liquor. Here, in order of excellence, are the 40's of Charles Village (total scores are out of a possible 50):

Colt 45 (G. Heileman Brewing Co., Detroit, MI)
Flavor: 3, Drinkability: 5, Aesthetics: 1, Engineering: 3, Label: 3, Name: 5, Credibility: 4; Total: 40

This one has it all: a smooth spokesman (Billy Dee Williams), a watery, eminently drinkable texture and, thanks to its omnipresent advertising, a ton of street credibility. Though critics might complain that its flavor and appearance are quite generic, we prefer to think this is because Colt 45 set the standard for the industry. Not to be overlooked is this brand's name. The label and merchandise bear the insignia of a young horse, but we all know what a "Colt 45" really is: a pistol. Though the brand no longer includes an extra five ounces for free (in keeping with its name), you can't beat that combination for 40-ounce imagery: malt liquor and a gun.

Olde English "800" (Pabst Brewing Co., Detroit, MI)
Flavor: 3, Drinkability: 4, Aesthetics: 3, Engineering: 2, Label: 3, Name: 3, Credibility: 4; Total: 36

Much to our surprise, "O.E." beat out the tastier (and trendier) Mickey's for second place. This one is charcoal filtered and features the phrase "40 ounces" not once, not twice, but three times across the top of its classy maroon-and-gold label. We're not quite sure what the "800" refers to, but we do know this: Suburban college kids drink Mickey's, real hardrocks drink O.E.

Mickey's (G. Heileman Brewing Co., Detroit, MI)
Flavor: 5, Drinkability: 3, Aesthetics: 2, Engineering: 3, Label: 2, Name: 2, Credibility: 2; Total: 35

G. Heileman has scored again with this gem. Mickey's, despite being the most delicious of the bunch, has the same two-dollar price tag as the competition. Also, it has the coolest web site (http://www.mickeys.com) of any malt liquor. Though the brand recently shed its "old-school" tapered design for the more common "wide mouth" bottle shape and replaced the toughguy Irish coat of arms of castle, shamrocks and bludgeon with a stupid bee, when one sees the green and gold bottle, one can say, "Well, I may have sunk to drinking 40's, but..."

King Cobra (Anheiser-Busch, Inc., St. Louis, MO)
Flavor: 3, Drinkability: 3, Aesthetics: 3, Engineering: 1, Label: 3, Name: 4, Credibility: 2; Total: 31

With King Cobra, one of the alcoholic beverage industry's heavyweights tries their hands at brewing something even shittier than Busch beer. Though we gots to give them props for keeping the old school design, this bottle isn't easily gripped by its neck. And that means holding it by the body, which means a warm 40, which means King Cobra loses points.

St. Ides (St. Ides Brewing Co., Lehigh Valley, PA)
Flavor: 2, Drinkability: 3, Aesthetics: 2, Engineering: 2, Label: 4, Name: 2, Credibility: 5; Total: 30

St. Ides may not be as "premium" as it claims, but this brand has convinced some of hip-hop's finest, including Ice Cube and Method Man, to endorse it. It tastes bad, but the smooth bouquet makes it go down a little more easily. Added bonus: Imprinted on the back of the label is another "crooked I" insignia.

Haffenreffer Private Stock (Narragansett Brewing Co., Detroit, MI)
Flavor: 2, Drinkability: 2, Aesthetics: 1, Engineering: 2, Label: 1, Name: 2, Credibility: 2; Total: 20

Private Stock (the "Haffenreffer," thankfully, is silent) is "Malt Liquor with the imported taste." Imported from where, you ask? Obviously somewhere they don't drink a lot of malt liquor, because this tastes like shit. Oh yeah, the label looks ridiculous too-like it belongs on a bottle of Worcestershire sauce or something.

Magnum (Miller Brewing Co., Milwaukee, WI)
Flavor: 1, Drinkability: 1, Aesthetics: 4, Engineering: 1, Label: 2, Name: 5, Credibility: 1; Total: 19

Not only is Magnum the most vomitous malt liquor out there, nothing else even comes close. Now that's a fucking accomplishment. The booze experts at Miller represent with an old-school bottle (see King Cobra) and the name can't get much more macho, but that's about all this garbage has going for it.

Phat Boy (Memphis Brewing Co., Memphis, TN)
Flavor: 2, Drinkability: 1, Aesthetics: 1, Engineering: 5, Label: 1, Name: 1, Credibility: 1; Total: 18

Though it isn't the worst-tasting 40 out there (Magnum wins that title hands-down) and the neck is well-contoured to the shape of a drinker's hand, this brand absolutely fails in all other respects. The funky lettering, brown bottle and black/red/yellow/white color scheme make it look like some kind of Generation X-marketed, root beer. The name is ridiculous; people drink 40's to feel manly, not boyish, and when consuming such a massive amount of calories (about 500 per drink), the last thing on wants to think of is phat. And as far as reputation goes, we had never ever heard of Phat Boy before this taste test and now we know why - it sucks.

Comments: Malt Liquor Reviews

Cool fuckin article. OE is the shit!!!

Posted by: Rodd Snyder on May 2, 2003 12:43 AM | permalink

drink mickeys

Posted by: on May 10, 2003 5:38 PM | permalink

mickeys is cooo it keeps it poppin real its cheap and good-and stroner then normal beer

Posted by: dude on May 10, 2003 5:40 PM | permalink

i have the world's largest 40oz collection as well as the largest site on 40s/malt liquor... check it out

Posted by: Bruz on July 17, 2003 1:52 PM | permalink

www.40ozmaltliquor.com

Posted by: Bruz on July 17, 2003 1:53 PM | permalink

mickeys

Posted by: on November 28, 2003 8:37 PM | permalink

O.E 40 OZ IS THE FUCKE SHIT IS WHAT I BE CHUGGIN UP IN HOUSTON TEXAS AND THEM MICKEYS 40 OZ

Posted by: gansta girl on May 15, 2006 12:15 PM | permalink

Hey if you want a "good" malt liquor you should try dads little helper form rogue brewery, t kicks ass

Posted by: joshua jones on November 15, 2006 1:42 AM | permalink

I stick with the mickeys. I have been known to drink a few OE's though.

Posted by: 40ozking on December 6, 2006 3:52 PM | permalink

OE is the beverage of us bicycle ridin Hooligans from Kingston NY

Posted by: peter b on December 9, 2006 8:31 PM | permalink

punk ass bitches drink mickeys, drunk OE

Posted by: t-bone on December 19, 2006 12:01 AM | permalink

St. Ides is the reason for the season. I done got my chick pregnant after I drunk one and a half 40's of Ides. I be in lots o' trouble y'all.

Posted by: Jimmy "Yo" Boydingee on December 25, 2006 5:41 PM | permalink

Hmmmm, well I don't know. I drank a Mickey, and I didn't really like the taste of it. Now something that I really like, and really fucks you up for the price, is Steel Reserve 211. With 8.6% alcohol, that shit was good.

Posted by: Crunk Juice on February 8, 2007 7:41 PM | permalink

Steel Reserve is naaaaasty. I've only had it can however, but that was one terrible 24 oz can.

Posted by: macdude22 on March 12, 2007 5:23 PM | permalink

FUCKING OLD E BITCHES

Posted by: THE ICEMAN on April 19, 2007 2:42 PM | permalink

dud. O.E is the shit....no questions... colt 45 comes second im in canada so colt is 8%...i heard i was less in U.S..poor guyz :) I love the UFC and would like to try mickeys...cant get it in Canada..(B.C Vancover) Its only 5% which is a wast of money.. in conclusion I just finished my 40 of O.E and am going to go get a second....no lie.

Posted by: Alew on April 23, 2007 10:26 PM | permalink

Im an Old School Irish from South Boston and Ive Drank Just About everything, Not Only is Mickey's The Choice in Boston's Southy, overall it will get you more fucked up than old English and Colt 45 because Mickeys Goes down Smoother so its Quicker to Drink= Being more Drunk more quickly.

Posted by: BigDogOldSchool on April 25, 2007 10:50 AM | permalink

Two Words, Rude Frog.... The only malt worth drinking, well ,lazer if your hard up.

Posted by: T T Quick on May 22, 2007 11:07 PM | permalink

I like St. Ides cuz it gets you drunk quick! OE tastes better but it's too weak!

Posted by: sean1 on July 6, 2007 4:03 AM | permalink

I highly disagree with the reviews of these beverages, i find Magnum to be the most tolerable and actually quite tasteful brew of the bunch.

The buzz lasts pretty good and it's not a hard uncomfortble buzz like COLT 45..i swear COLT 45 makes you wanna shoot yourself with a 45...i actually go into a depression after that shyt, O.E is nasty as fukk...i don't know how that became so popular ...never had ST. IDES..i didn't like the mass marketing of that brew with the hip hop ads, it turned me off... MICKEYS doesn't even sound like a real 40...haven't even seen it in my parts (georgia) sounds like some shyt for whiteboys...PRIVATE STOCK just sounds ignorant as hell, i had a punk ass friend who is to drink that, and i swear he got stupidier everytime he drank that crap....as for PHAT BOY ain't no way in hell im drinking a brew called PHAT BOY...and oh yeah STEEL RESERVE is horrible...and it's alcohal content is either a lie or overated, i never really got drunk over those.

Posted by: Tyrell Jackson on July 28, 2007 1:42 PM | permalink

Mickey's man, Mickey's.

Posted by: Haley on September 28, 2007 4:59 PM | permalink

I'm coming to San Diego From my home town Brighton England in late October and the first thing I do when I land is buy a 40 of OE and neck the twat.

Posted by: TwelfthKnight on October 12, 2007 6:21 AM | permalink

bomb ass article, but why was St Ides so low!?!? And how come the amount potential shittiness one can get off these drinks compared with others was not calculated in your expiriment. see this is what I want to know: If i want to get fucked up for as little money as possible, off the smoothiest, best tasting liquor I can buy, which one would that be... I've found king kobra to be the best but I dont know for sure...

OE is a pretty dope drink though, but only real OGs only fuck with St Ides.

Posted by: ThizzWeed&Drank on November 13, 2007 12:45 AM | permalink

TW&D:

All of the malt liquors we tried have similar alcohol content. Some of them didn't list the percent. Also, intoxication is challenging and time-consuming to measure if you're going by how it feels and not strictly BAC or whatever.

Posted by: Joe Grossberg on November 13, 2007 8:05 AM | permalink

The best is "Private Stock"

Posted by: Rololinx on January 18, 2008 3:43 PM | permalink

Colt 45 never came in 45 oz bottles. Back in the day it came in quarts. Hence the expression.." sure I can drive. I had two colts of Quart 45, but I feel fine."

Posted by: Mister E on February 14, 2008 12:55 PM | permalink

Alcoholics and other damaged liver patrons such as myself agree...

Malt Liquor packs the best bang for the buck. Where else can you get a buzz on for less then $2.00?

Posted by: Rodd Snyder on February 29, 2008 1:25 PM | permalink

Ok, bros. You said there is bad malt liquor. And there is bad malt liquor..... I would have to disagree. I love malt liquor. And while I can agree that all malt liquor isn't good, it is definitely not bad. I LOVE the malty flavor, the way it goes down, the pure taste of what BEER should taste like. I don't even drink beer anymore..... ever. If it ain't malt liquor, I ain't drinking it (aside from liquor). In Fl. all we have is quarts. Why?.... couldn't tell you. But no 40's.... Disappointing, yes. Malt liquor has beer beat all the way. I love it. I'll always love it. Malt liquor is great!

Posted by: Darrell on March 25, 2008 6:39 PM | permalink

At LEAST one a day: Dr. recommended... Schlitz Bull ICE. 8.2% ABV and well worth the $1.79.
FLAVOR: 4 DRINKABILTY:4 (as long as it's cold)

I like OE and I like mickeys. And Colt 45,m and Camo, and Bull anything.... But I love Schlitz Bull ICE. Steel Reserve ain't all that bad either... A little on the sweet side for me though.

Posted by: Darrell on March 25, 2008 6:48 PM | permalink

mon amis, i am CANADAIN, we are regarde worldwide as drunks, it is cold here, all there is to do is drink in the winter, we sure as hell not going outside( im from the west coast so its not all that bad, kind of near seatle) all we have to pass the time is drink!!, im sure uve all heard of canadian beer, well, all we have here is colt 45 and O.E., help!!! i think colt is better than O.E, but 40's are $6 here!!!, 200% presale liquor tax dontchanow...

Posted by: luke jollwy on April 13, 2008 6:52 AM | permalink

j'ecuse, im drunk and not writing very well, we are quite educated up here, also we're very egocentric and crazy, you know, over-education combined with bordome and alcohol and the very best marijuana in the world(come to victoria and ill show you, i am unhappy at the insane strength of weed here, you cant roll joints here because if u smoke a joint you practically overdose) also the commies are taking over and taxing the hell out of tobacco... not very nice, well, have fun in the sun you lucky yanks:) Peace, thats still the sentiment up here btw..

Posted by: luke jolley on April 13, 2008 6:58 AM | permalink

No more comments! Either someone has violated Godwin's Law, I'm tired of the discussion or, most likely, the ten-week window has closed. You can, however, contact me through email.